Live 345 Privacy Policy – Malaysia Player Data Protection

Live 345 is an online casino platform operating in Malaysia, fully committed to protecting the privacy of its users. We understand that your trust is the most valuable asset we have — and that trust can only exist when you are confident your personal information is handled with care, responsibility and transparency.

This Privacy Policy is designed to give you complete clarity on how Live 345 handles your personal data. We believe you have the right to know — not just in complex technical terms, but in plain language that any Malaysian player can understand.

As a platform trusted by over 50,000 Malaysian players from Kuala Lumpur, Penang, Johor, Sabah, Sarawak and across the country, our responsibility towards data privacy is significant and we do not take it lightly.

Live 345 collects various types of personal information based on your interactions with our platform. Below is a detailed breakdown of the data that may be collected:

Financial information collected is limited to payment method type and transaction reference numbers — Live 345 does not store your full e-wallet account number, card number, or banking password. All financial transactions are processed through PCI-DSS certified third-party payment processors.

Live 345 uses collected personal data solely for the following legitimate purposes:

• Account management: Creating and managing your player account, including identity verification required to meet our legal compliance obligations.
• Transaction processing: Processing deposits and withdrawals via your chosen Malaysian payment methods, including transaction verification and record-keeping.
• Fraud detection & security: Identifying and preventing fraudulent activity, multi-account usage, money laundering, or other security threats.
• Customer support: Helping resolve any technical issues, payment inquiries, or complaints you raise with the Live 345 support team.
• Responsible gaming: Monitoring gameplay patterns to identify signs of problem gambling and provide appropriate assistance in accordance with our Responsible Gambling Policy.
• Service communications: Sending important account notifications such as deposit confirmations, security alerts, and policy updates.
• Platform improvement: Analysing usage data in aggregate (not individually) to understand usage patterns and improve the player experience.
• Marketing communications: Sending information about Live 345's latest promotions, bonuses, and offers — subject to your communication preferences, which can be updated at any time.

Live 345 does not sell or rent your personal data to any party. However, there are certain situations where we need to share your data with selected third parties:

• Payment processors: Information required to process deposits and withdrawals via Touch 'n Go, GrabPay, Boost, ShopeePay, DuitNow, and FPX is shared with the respective payment service providers, who are bound by strict confidentiality agreements.
• Game providers: Minimal game data required for operation is shared with third-party game software providers for technical operational purposes. These providers are contractually bound not to use this data for any other purpose.
• Security services: Technical data such as IP addresses may be shared with cybersecurity service providers for fraud detection and platform protection purposes.
• Legal authorities: Live 345 will disclose the necessary information to law enforcement authorities or regulatory bodies if required to do so under applicable Malaysian law.

All third parties that receive Live 345 player data are bound by data protection agreements requiring them to handle that information to a security standard equal to or higher than our own.

The security of your personal data is Live 345's top priority. We implement a range of technical and organisational measures to protect your data from unauthorised access, loss or damage:

• Data encryption in transit using TLS 1.3 protocol (256-bit SSL)
• Data at rest encryption for all sensitive information
• Role-Based Access Control — only authorised personnel may access player data
• Audit logs for all access to player personal data
• Regular penetration testing and security audits
• Intrusion Detection System operating 24/7

Data Retention Period: Live 345 retains your personal data for as long as your account is active or as required to provide services to you. Following account closure, certain data may be retained for up to 7 years to comply with legal obligations, resolve disputes and prevent fraud — in accordance with Malaysia's PDPA and financial regulations.

Live 345 uses cookies and similar tracking technologies to enhance the user experience and ensure the platform functions correctly. Below are the types of cookies we use:

• Essential Cookies: Required for core platform functions such as login authentication, session security, and language preferences. These cookies cannot be disabled.
• Functional Cookies: Remembering your preferences such as game settings, display limits and other personal configurations to improve your experience.
• Analytics Cookies: Collecting aggregate information on how players use our platform to help us understand which areas are popular and which need improvement.
• Security Cookies: Helps identify suspicious access patterns and protects your account from unauthorized access.

You can manage your cookie preferences through your web browser settings. However, disabling certain cookies may affect the functionality of the Live 345 platform and prevent you from logging in or using specific features.

Under Malaysia's Personal Data Protection Act (PDPA) 2010 and Live 345's Privacy Policy, you have the following rights regarding your personal data:

To exercise any of these rights, contact the Live 345 customer support team via live chat or email at support@live345.ws. We will process your request within 14 working days. For complex requests, we may extend this period by up to 30 days with prior notice to you.

Live 345 takes child protection very seriously. Our platform is intended for individuals aged Aged 18 and above only. We do not knowingly collect or process the personal data of any individual under the age of 18.

Should we discover that a child's personal data has been collected without parental or guardian knowledge or consent, we will take immediate steps to delete that data and close the relevant account.

If you are a parent or guardian and believe your child has registered an account with Live 345, please contact us immediately at support@live345.ws so we can take the appropriate action.

In the operation of the Live 345 platform, a limited amount of technical data may be processed by service providers located outside Malaysia. This includes cloud infrastructure services and international gaming software providers.

In all cases of cross-border data transfers, Live 345 ensures that adequate data protection is in place through one or more of the following mechanisms:

• Data processing agreements requiring protection standards equal to or higher than Malaysia's PDPA
• Internationally recognised data security compliance certifications (such as ISO 27001, SOC 2)
• Binding contractual terms on data confidentiality and security

Data transferred across borders is limited to the minimum technical data required for platform operations and does not include unnecessary personal identifying information.

Live 345 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our practices, technology or legal requirements. We will notify you of any material changes through:

• In-platform notification on Live 345 upon your next login
• Email notification to your registered email address for material changes
• Updates to the "Last Updated" date at the top of this document

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your data. Continued use of the Live 345 platform after notification of changes constitutes acceptance of the updated terms.

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact the Live 345 Data Protection Officer (DPO) team through the following channels:

We are committed to handling every privacy inquiry seriously and providing you with clear, accurate, and helpful responses. Your trust in Live 345 is something we genuinely value.